Despite a drop for last week’s finale, NBC hit a six-year high for Notre Dame coverage this season. Also: the SEC on CBS posted one of its worst ratings in years, and games involving Kansas and Indiana scored big increases on Fox Sports.
NBC Hits Notre Dame High
Last Saturday’s Syracuse-Notre Dame college football game had a 1.8 rating and 2.87 million viewers on NBC, down 10% in ratings and viewership from the network’s final Notre Dame game last season (Navy-ND: 2.0, 3.20M), but up 20% and 17% from its final telecast in 2016 (VT-ND: 1.5, 2.45M).
Notre Dame’s blowout win was the team’s most-watched afternoon game this season.
Despite the decline, NBC finished the season averaging 3.49 million viewers for Notre Dame coverage (including streaming) — up 40% from last year (2.50M) and its most-watched season since 2012 (4.38M).
SEC on CBS Hits Low
Missouri-Tennessee scored a 1.3 rating and 2.03 million viewers on the SEC on CBS last weekend, down 38% in ratings and 40% in viewership from last year (Kentucky-Georgia: 2.1, 3.40M) and down 13% and 17% respectively from the same matchup in 2016 (1.5, 2.45M).
The Tigers’ easy win was the lowest rated and least-watched game of the season on CBS. The 1.3 rating is the lowest for the primary SEC on CBS window — 3:30 PM ET — in at least a decade.
Games Involving Kansas, Indiana, Up Big on FOX, FS1
FOX earned a 1.8 rating and 2.76 million viewers for Kansas-Oklahoma last Saturday night, up 89% in ratings and 73% in viewership from last year (Cal-Stanford: 1.0, 1.60M) and up 38% and 27% respectively from 2016 (ASU-Washington: 1.3, 2.18M).
Earlier in the day, Michigan State-Nebraska had a 1.6 (-52%) and 2.52 million (-52%) and USC-UCLA a 1.3 (flat) and 1.98 million (-3%).
Over on FS1, Indiana-Michigan scored a 1.4 and 2.27 million Saturday afternoon — up 75% in ratings and 45% in viewership from last year (Nebraska-Penn State: 0.8, 1.56M) and the network’s second-best game of the season. Minnesota-Ohio State had a 1.5 and 2.41 million last month.
[Numbers from Nielsen via ShowBuzz Daily 11.13]










