- With less than a week to go, CBS has sold out its ad inventory for Super Bowl XLIV. The network’s highest priced ads went for over $3 million, topping the most-expensive ads last year. CBS sold the last available spot on Monday, four days earlier than NBC sold its final spot last year. (Bloomberg, AP)
- CBS has forced Electronic Arts change the tagline on a Super Bowl commercial for the video game Dante’s Inferno. In the original ad, created by Wieden+Kennedy, the tagline was “Go To Hell” — which CBS “deemed too provocative.” The new tagline is “Hell Awaits.” (oregonlive.com)
- ESPN will air Boise St./Virginia Tech on Labor Day. Two of the network’s three most-viewed regular season college football games have aired on the Labor Day holiday, including Miami/Florida St. last year. (timesunion.com)
USMNT-Australia latest to rank among most-watched World Cup matches
The second USMNT match of the World Cup delivered another milestone audience.
