Overnight ratings for sporting events on broadcast
Final ratings for some of these events may already be available.
Source: Sports Business Daily
Football
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NFL | Saints/Colts | Sun., 2/7/10 | 6:30 PM | CBS |
46.4
|
| NFL | Intel Super Bowl Postgame Show | Sun., 2/7/10 | 9:45 PM | CBS |
37.6
|
| NFL | Hyundai Kickoff Show | Sun., 2/7/10 | 6 PM | CBS |
30.3
|
| NFL | The Super Bowl Today | Sun., 2/7/10 | 5:30 PM | CBS |
16.4
|
| NFL | The Super Bowl Today | Sun., 2/7/10 | 5 PM | CBS |
11.7
|
| NFL | The Super Bowl Today | Sun., 2/7/10 | 4 PM | CBS |
8.2
|
| NFL | The Super Bowl Today | Sun., 2/7/10 | 3 PM | CBS |
6.4
|
| NFL | The Super Bowl Today | Sun., 2/7/10 | 2 PM | CBS |
5.0
|
| NFL | The Phil Simms All-Iron Team, Super Bowl Edition | Sun., 2/7/10 | 1 PM | CBS |
3.1
|
| NFL | Road to the Super Bowl | Sun., 2/7/10 | 12 PM | CBS |
2.5
|
- The Saints’ win over the Colts in Sunday’s Super Bowl XLIV drew a 46.4 overnight rating on CBS, up 10% from Steelers/Cardinals last year, up 4% from Giants/Patriots in ’08, and the highest overnight for the Super Bowl since ’87.
Auto racing
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NASCAR | Budweiser Shootout | Sat., 2/7/10 | 8 PM | FOX | 4.1 |
| NASCAR | Daytona 500 Qualifying | Sat., 2/7/10 | 1 PM | FOX | 1.6 |
- Saturday’s Budweiser Shootout drew a 4.1 overnight rating on FOX, even with last year, but down 9% from ’08.
Golf
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| Golf (M) | Northern Trust Open, Final Round | Sun., 2/7/10 | 2:30 PM | NBC | 1.9 |
| Golf (M) | Northern Trust Open, Third Round | Sat., 2/7/10 | 3 PM | NBC | 1.6 |
- The final round of the Northern Trust Open drew a 1.9 overnight on Sunday, down 46% from last year, and the lowest overnight for the event since at least ’02.
Other
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NBA | Magic/Celtics | Sun., 2/7/10 | 2:30 PM | ABC | 2.1 |
| NHL | Penguins/Capitals | Sun., 2/7/10 | 12 PM | NBC | 1.3 |
| Extreme | Winter Dew Tour, Toyota Championship | Sat., 2/6/10 | 12 PM | NBC | 1.1 |
- Sunday’s Magic/Celtics game drew a 2.1 overnight rating on ABC, down 9% from Cavaliers/Pistons last year.
