* The relevant portion of the video ends at the 4:08 mark.
The first part of ABC’s infamous halftime show during Game 6 of the 2003 NBA Finals, featuring Mike Tirico and the late Joel Siegel discussing the summer movie season.
The segment, which lasted twelve minutes and featured full-length movie trailers, was called “[o]ne of the most breathtakingly bizarre cross-promotions ever to hit network television.”
(thehotbutton.com, 6/16/2003)
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