FOX tied a multi-year high in ratings for last week’s regional action featuring the Yankees and Red Sox.
Regional MLB action featuring Yankees/Red Sox in 81% of markets earned a 2.8 final rating and 4.101 million viewers on FOX last Saturday afternoon, up 65% in ratings and 59% in viewership from the network’s nineteenth telecast last year (CHC/STL*: 1.7, 2.583M), and up 75% and 66%, respectively, from the nineteenth telecast in 2009 (PHI/ATL*: 1.6, 2.474M).
Excluding primetime windows, the telecast ranks as the highest rated (tie), most-viewed regular season telecast on FOX since July 2008 (BOS/NYY*: 3.0, 4.538M).
For the season, the telecast ranks as the third of the season to draw at least four million viewers, compared to just one such telecast all of last year.
(This week’s numbers from Sports Business Daily)
