Viewership slipped for NASCAR’s Duel at Daytona, but remained well above what Speed Channel earned two years ago.
The NASCAR Duel at Daytona earned 3.0 million viewers on Fox Sports 1 Thursday night, down 3% from last year (3.1M) but up 53% from 2013 on Speed Channel (2.0M). Last year’s telecast was the most-watched Duel since 2000; prior to last year, the event aired during the afternoon.
The telecast ranks as the 11th-most watched program on FS1 since the network rebranded from Speed Channel in 2013, and the 5th-most watched when the MLB Postseason is excluded.
NASCAR coverage easily topped both games of TNT’s NBA doubleheader Thursday night, topping Mavericks/Thunder by 72% (1.8M) and Spurs/Clippers by 101% (1.5M). The gap was much smaller among adults 18-49, with NASCAR’s 0.7 rating matching Mavericks/Thunder and a tick ahead of Spurs/Clippers (0.6).
(Thu. numbers via TV By the Numbers)
