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Home › Linear Media › Disney › ESPN › Drama Boosts Magic/Celtics Numbers

Drama Boosts Magic/Celtics Numbers

by Jon Lewis
16 years ago
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The first overtime game of the 2010 NBA Playoffs drew strong numbers on ESPN Monday night.

Monday’s Magic/Celtics Game 4, won by Orlando in overtime, drew a 6.2 overnight rating on ESPN, up 41% from Game 3 on Saturday night (4.4), and the highest overnight rating of the Conference Finals.

Game 4 drew a 19.2 rating in Boston, the market’s highest rating ever for an NBA game on ESPN — especially impressive considering that ESPN aired most of the Celtics’ 2008 Eastern Final against the Pistons.

In Orlando, the game drew an 11.7 rating, also a record high for an NBA game on ESPN in the market. The 11.7 tops the previous record of 10.2, set by Saturday’s Game 3.

Overnight ratings for last year’s Lakers/Nuggets Game 4 were not immediately available.

(ESPN)

Tags: NBA on ESPN
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
logoLocal NBA Finals ratings
San Antonio led all markets for the NBA Finals, averaging a 25.9 rating for the Spurs’ five-game defeat at the hands of the Knicks. That figure almost certainly trails each of the Spurs’ previous NBA Finals — the market routinely delivered local ratings in the 30s and 40s during those years — albeit in a different era of television (and Nielsen methodology). Read more
logoMCWS
Airing in the window that used to belong to “Sunday Night Baseball,” last weekend’s West Virginia-North Carolina Men’s College World Series game averaged 2.0 million viewers on ESPN — the third-largest audience on record for a non-final Men’s College World Series game. Read more
logoWNBA
Wednesday’s Tempo-Fever WNBA regular season game averaged 1.00 million viewers on USA Network, marking the largest audience for a WNBA game on cable or streaming this season.
logoSunday Night Baseball
The latest edition of NBC’s “Sunday Night Baseball” (Rangers-Red Sox) averaged 1.7 million viewers on NBC, per a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — the least-watched of the five Nielsen-rated “Sunday Night Baseball” games this season. The previous low was 2.0 million for Padres-Mariners in May. Read more
logoPocono
Last weekend’s NASCAR Cup Series race from Pocono (Pa.) averaged a 1.66 million viewers on Prime Video, per the Nielsen “Big Data + Panel” methodology that is now the official currency, and 1.63 million on using the previous ‘panel only’ methodology now being publicized by NASCAR. The 2% difference is by far the smallest for a race on Prime Video this season, after the first three races saw a “Big Data” lift of 15-21 percent. Read more
logoFrench Open singles finals
Last Sunday’s Alexander Zverev-Flavio Cobolli French Open men’s final averaged 1.3 million viewers on TNT Sports, down 25% from last year’s higher-profile #1 vs. #2 pairing of Carlos Alcaraz and Jannik Sinner. Read more
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The NCAA college baseball super regionals averaged 608,000 viewers on the ESPN networks, up 31% from last year, and the highest average for the round since 2009. (Note that changes in Nielsen methodology skew comparisons to past years.) Read more
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