For the fifth time in six weeks, NBC Sunday Night Football failed to draw a double-digit rating.
Last Sunday night’s Washington/Minnesota Vikings game drew an 8.7/16, the third lowest Sunday Night Football rating of the season. The 8.7 rating makes the game the ninth SNF telecast this season to draw a rating less than 10.0; last year, six games drew less than a 10.0 rating. So far this season, SNF is barely averaging a 10.0 rating (9.98 to be exact), down 11% from an 11.2 average through 16 games last year.
NBC is almost assured to draw the lowest average ever for an NFL primetime package; unless Titans/Colts on Sunday night draws a 23.8 rating or higher, NBC will fail to match the current record low — a 10.8 average for Monday Night Football in 2005.
2007 Sunday Night Football ratings.
11.5: Saints/Colts (Thu., Sep. 6, 8:15 PM); down 9% from ’06.
11.6: Giants/Cowboys (Sun., Sep. 9, 8:15 PM); down 19% from ’06.
9.8: Chargers/Patriots (Sun., Sep. 16, 8:15 PM); down 18% from ’06.
11.8: Cowboys/Bears (Sun., Sep. 23, 8:15 PM); up 18% from ’06.
9.4: Eagles/Giants (Sun., Sep. 30, 8:15 PM); down 13% from ’06.
11.2: Bears/Packers (Sun., Oct. 7, 8:15 PM); up 17% from ’06.
7.1: Saints/Seahawks (Sun., Oct. 14, 8:15 PM); down 10% from ’06.
8.3: Steelers/Broncos (Sun., Oct. 21, 8:15 PM); no comparable game in ’06.
10.2: Cowboys/Eagles (Sun., Nov. 4, 8:15 PM); down 27% from ’06.
10.8: Colts/Chargers (Sun., Nov. 11, 8:15 PM); down 13% from ’06.
9.3: Patriots/Bills (Sun., Nov. 18, 8:15 PM); down 2% from ’06.
13.4: Eagles/Patriots (Sun., Nov. 25, 8:15 PM); up 38% from ’06.
9.1: Steelers/Bengals (Sun., Dec. 2, 8:15 PM); down 9% from ’06.
8.1: Ravens/Colts (Sun., Dec. 9, 8:15 PM); down 37% from ’06.
9.5: Washington/Giants (Sun., Dec. 16, 8:15 PM); down 4% from ’06.
8.7: Washington/Vikings (Sun., Dec. 23, 8:15 PM); no comparable game in ’06.
